Dreamer. Problem Solver. Designer of Digital Experiences.

I’m Erica, a UX designer and researcher. I turn complex problems into clear, thoughtful digital experiences through research, systems thinking, and visual design.

Research, design, and the connections between them.

My recent work spans enterprise product design, user research, and design systems. In senior and lead roles, I’ve helped shape product experiences and establish shared design foundations across teams.

That work is confidential, so I can’t share project details or visuals here. The selected projects below offer a look at how I approach design problems, work through constraints, and turn findings into decisions.

Selected work

OUC — Utility services, made easier to navigate

Helping customers manage essential utility tasks through a redesigned website and account experience. A look at how research, navigation design, and iterative testing informed the experience.

Purple, Rock, Scissors 2012–2013

UX strategy Interaction design Visual design

View OUC case study

The Dome — Connecting students with what they need

Rethinking a college intranet around the needs of students and alumni. A look at how content organization, navigation testing, and dashboard design helped shape a more useful campus resource.

Purple, Rock, Scissors 2013

Information architecture Interaction design Visual design

View The Dome case study

A little about me

I enjoy figuring out how things fit together—from the structure of a complex product to the smallest details of an interface.

Outside of UX, I run Cherry Berry Stationery, where I create illustrated paper goods and a story-driven monthly mail club. It’s another way I explore the relationship between design, storytelling, and everyday experiences.

More about me

Let’s work together.

I’m open to part-time remote UX opportunities. If your team could use someone who enjoys untangling complexity and bringing clarity to the details, I’d love to hear from you.

erica.a.feiter@gmail.com